Case Study: Panama City Toyota Dealership
Evolution Media recommended a comprehensive campaign configuration with a reallocated budget to optimize the impact across channels and audiences. The Toyota dealership and its agency leveraged Evolution Media’s extensive data marketplace to create custom audience segments that would target viable consumers, including those who had not yet started actively shopping for cars. The media mix was updated to include streaming audio, expanding the delivery to a valuable audience. Evolution Media’s access to premium inventory guaranteed that the ads were running across the most viable channels.
Campaign performance was measured using Evolution Media’s proprietary attribution technology. It tracked cross-device performance and connected both online and dealership traffic to actual campaign impressions. This allowed Toyota’s agency to accurately assess their campaign’s true impact across multiple devices and understand the value it was generating.