Case Study: Shumacher Homes

Custom Home Builder Drives a 12x+ ROAS with Evolution Media Group CTV Retargeting

Bring on the Challenge

Shumacher Homes, one of America’s leading custom homebuilders, was already experiencing plenty of success driving website activity and revenue. But, they were looking to diversify their media mix and wanted a more efficient way to spend their ad budget. They turned to Evolution Media Group to help them measure and maximize their advertising dollars.

Enter Evolution Media Group

Evolution Media Group recommended that Shumaker Homes leverage Connected TV retargeting with omnichannel measurement for its ability to integrate television into a direct response ad strategy.  Shumacher Homes would be able to target the customers who already visited their website with an extension of their brand messaging through a compelling CTV ad. 

The campaign ran across Hulu, Sling and Amazon (what more). Leveraging their deep experience with connected TV inventory, Evolution Media Group isolated the pockets of channels that would deliver the best results.

Evolution Media’s attribution technology tracked the users that saw the Connected TV ad and who then went on to complete a website lead or physically arrived to a showroom model home. With near-real time metrics, Evolution Media Group was able to immediately see what was working and optimize the campaigns to ensure maximum performance. 

The numbers say it all...

The Connected TV campaign shattered Shumacher’s expectations – so much so that they increased their media investment by 350% since the initial start. The cost per acquisition dropped by xx amount and they experienced a 49% increase in website leads.

$4.50

CPA for website lead or physical arrival

350%

Increase in media spend since start

49%

Increase in website leads

Best Performing Inventory
Best Performing Audiences

The Results

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