Case Study: Shumacher Homes
Custom Home Builder Drives a 12x+ ROAS with Evolution Media Group CTV Retargeting
Bring on the Challenge
Shumacher Homes, one of America’s leading custom homebuilders, was already experiencing plenty of success driving website activity and revenue. But, they were looking to diversify their media mix and wanted a more efficient way to spend their ad budget. They turned to Evolution Media Group to help them measure and maximize their advertising dollars.
Enter Evolution Media Group
Evolution Media Group recommended that Shumaker Homes leverage Connected TV retargeting with omnichannel measurement for its ability to integrate television into a direct response ad strategy. Shumacher Homes would be able to target the customers who already visited their website with an extension of their brand messaging through a compelling CTV ad.
The campaign ran across Hulu, Sling and Amazon (what more). Leveraging their deep experience with connected TV inventory, Evolution Media Group isolated the pockets of channels that would deliver the best results.
Evolution Media’s attribution technology tracked the users that saw the Connected TV ad and who then went on to complete a website lead or physically arrived to a showroom model home. With near-real time metrics, Evolution Media Group was able to immediately see what was working and optimize the campaigns to ensure maximum performance.