Evolution Media Group recommended that Schumaker Homes leverage CTV Smart Retargeting with omnichannel measurement for its ability to integrate television into a direct response ad strategy. Schumacher Homes would be able to target the customers who already visited their website with an extension of their brand messaging through a compelling CTV ad.
The campaign ran across Hulu, Sling, Amazon and many other platforms and programmers. Leveraging their deep experience with connected TV inventory, Evolution Media Group isolated the pockets of channels that would deliver the best results.
Evolution Media’s attribution technology tracked the users that saw the Connected TV ad and who then went on to complete a website lead or physically arrived to a showroom model home. With near-real time metrics, Evolution Media Group was able to immediately see what was working and optimize the campaigns to ensure maximum performance.