Measure Offline Sales, Physical Arrivals, and Digital Interactions attributed to CTV, Audio, and Digital Out-of-Home advertising. Access next generation reporting metrics and insights to inform ad optimization strategies.
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Measure Offline Sales, Physical Arrivals, and Digital Interactions attributed to CTV, Audio, and Digital Out-of-Home advertising. Access next generation reporting metrics and insights to inform ad optimization strategies.
“You can’t manage what you can’t measure”
— Peter Drucker
Have you ever wondered how your advertising impacts business outcomes such as visits to a car dealership? EvoAttribute closes the measurement gap and unlocks insights that create better performing campaigns.
Understand the total number of households reached that are in your target market.
Track conversions generated by your streaming advertising.
See how efficiently your streaming drives physical visits to your retail location.
Track purchases made offline at supporting retailers.
Know how well each ad performs.
See which programmers and publishers perform best.
Deterministic attribution is a conversion tied to a single impression, otherwise known as 1:1 measurement. This determined relationship empowers unmatched optimization because every attribute of an ad impression can be analyzed and optimized with precision.
UPC level data to calculate exact ROAS
Log level data enables granular tracking
Capture details such unique order ID
A Household Graph establishes a mapping of every device connected to the internet within a household by leveraging data and technology such as IP address, dwell time, and Bluetooth. The graph maintains an account of all advertising interactions of all the devices in the household.
Utilizing the Household graph’s advertising interactions log, when any device from the
household performs a prescribed action, it is attributed to the initiating streaming ad impression
User consumes an ad impression on a CTV within the household.
The household logs the completed CTV impression, which is made aware to the other devices, including mobile phones.
A mobile phone from the household visits a car dealership, breaches a Geo-fence, and the walk-in is attributed to the original CTV ad.
Don’t already have a trading desk or feel like going through the integration process? No problem, immediately gain access to EvoAttribute by utilizing EvoTD, the trade desk built for streaming advertising.
EvoTD
Turnkey access with no integration or minimums required
3rd party TD
Integrate with your existing DSP and gain access to new insights
