Creative Specifications

File Types: GIF, JPEG, PNG

Maximum File Size: 150K

Top Performing Ad Formats:

• • 970×250
  • 300×250
  • 300×600

Other Accepted Ad Formats:

• • 160×600
  • 728×90
  • 300×50
  • 320×50
  • 300×100

Hosted File Types: Only MP4 files are allowed for CTV ad placements.

File Size: Provide the highest quality raw video available, (typically 500mb and over)

• • Our Ad server will create all compressed versions required

Duration: Exactly 15 seconds or Exactly 30 Seconds (30 Seconds is Highly Recommended)

Resolution: 1920×1080

3rd Party Tags: Third-party creatives must be VAST tags only (Built to 2.0 Standard)

• Bitrate Range: 18,000 kbps to 30,000 kbps

File Types: MP3, M4A, WAV

Duration: Exactly 15 seconds or Exactly 30 Seconds (30 Seconds is Highly Recommended)

Minimum Bitrate: 160 Kbps

Companion Banners:

• • File Types: JPEG/JPG, PNG
  • File Size: 300×250

File Types:

• • HTML/Text: HTML, JS, CSS,
  • Images: JPG, JPEG, GIF, PNG, and SVG

File Sizes:

• • Initial Load: 300 KB Max
  • Subload: 600 KB Max
  • Max Initial File Load: 10 files
  • Max Subload File Count: 100 files
  • Max File Size: 5 MB Max
  • User-Initiated Load: 2.2 MB Max Recommended

Recommended Ad Formats:

• • 970×250
  • 300×600
  • 300×250

Additional Resources and Documentation:

• • HTML5 Creative Specifications.pdf
  • HTML5 Code Sample

Video (recommended)

• • VAST or MP4
  • 8 Seconds Length
  • 16:9 (Most outdoor placements, i.e. Billboards)
  • 3.5:1 (Most outdoor placements, i.e. Billboards)
  • 9:16 (Most indoor placements, i.e. Mall Kiosk)

Display

• • 1400×400 – 3.5:1 (Most outdoor placements, i.e. Billboards)
  • 1920×180 – 16:9 (Most outdoor placements, i.e. Billboards)
  • 1080×1920 – 9:16 (Most indoor placements, i.e. Mall)