Creative Specifications

Hosted File Types: Only MP4 files are allowed for CTV ad placements.

File Size: Provide the highest quality raw video available, (typically 500mb and over)

Our Ad server will create all compressed versions required

Duration: Exactly 15 seconds or Exactly 30 Seconds (30 Seconds is Highly Recommended)

Resolution: 1920×1080

3rd Party Tags: Third-party creatives must be VAST tags only (Built to 2.0 Standard)

• Bitrate Range: 19,000 kbps to 30,000 kbps
• Frame Rate: 23.98 or 29.97
• Audio Sample Rate: 48 kHz

File Types: GIF, JPEG, PNG

Maximum File Size: 150K

Top Performing Ad Formats:

• 300×250
• 320×50
• 728×90
• 300×600

File Types: MP3, M4A, WAV

Duration: Exactly 15:00 seconds or Exactly 30:00 Seconds (30:00 seconds is Highly Recommended)

Minimum Bitrate: 160 Kbps. Hosted MP3 files must have a constant bitrate.

Companion Banners:

File Types: JPEG/JPG, PNG

• • File Size: 300×250

File Types:

• HTML/Text: HTML, JS, CSS,
• Images: JPG, JPEG, GIF, PNG, and SVG

File Sizes:

• Initial Load: 300 KB Max
• Subload: 600 KB Max
• Max Initial File Load: 10 files
• Max Subload File Count: 100 files
• Max File Size: 5 MB Max
• User-Initiated Load: 2.2 MB Max Recommended

Recommended Ad Formats:

• 970×250
• 300×600
• 300×250

Additional Resources and Documentation:

• HTML5 Creative Specifications.pdf
• HTML5 Code Sample

Video (recommended)

• VAST or MP4
• 8 Seconds Length
• 16:9 (Most outdoor placements, i.e. Billboards)
• 3.5:1 (Most outdoor placements, i.e. Billboards)
• 9:16 (Most indoor placements, i.e. Mall Kiosk)

Display

• 1400×400 – 3.5:1 (Most outdoor placements, i.e. Billboards)
• 1920 x 1080 – 16:9 (Most outdoor placements, i.e. Billboards)
• 1080×1920 – 9:16 (Most indoor placements, i.e. Mall)