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  • Automotive Streaming Advertising

    Streaming Advertising for Improved Car Sales

    Dealerships of all sizes can turn to Evolution Media for streaming automotive advertising that puts them ahead of competitors. Our campaigns combine the power of connected TV, audio, and digital out-of-home advertising to help you maximize your reach and measure the results of your efforts.

    No Budget Minimums

    Honda Logo
    Toyota
    Audi
    Mercedes-Benz
    Mazda

    Automotive CTV and OTT Advertising

    Evolution Media offers you the chance to use over-the-top (OTT) and connected TV automotive advertising to your benefit. These CTV ads target audiences through various connected devices and streaming platforms, including premium channels such as Hulu, YouTube TV, and ESPN.

    This streaming automotive advertising will reach people through their favorite programs and encourage more walk-ins. These campaigns will also be able to complement audio and DOOH ads to connect with all audiences.

    Automotive TV Advertising: Connected TV & OTT

    Evolution Media offers you the chance to use over-the-top (OTT) and connected TV automotive advertising to your benefit. These CTV ads target audiences through various connected devices and streaming platforms, including premium channels such as Hulu, YouTube TV, and ESPN.

    This streaming automotive advertising will reach people through their favorite programs and encourage more walk-ins. These campaigns will also be able to complement audio and DOOH ads to connect with all audiences.

    Nearly 1 in 3 households walk into a dealership every month after seeing
    or hearing an Evolution Media automotive campaign.

    1000s of
    Campaigns

    Generating

    50M+
    Dealer Walk-Ins

    to

    12k+
    Dealerships

    $2.16

    Average Cost per Confirmed Auto Buyer

    11x

    More effective at driving Walk-Ins

    $4.26

    Average Cost per
    Website Visit

    Refined Audience

    Premium Supply
    EvoSupply

    Optimal Configuration

    Dealership Walk-Ins & Online Leads data EvoAttribute

    Refined Audience Strategy

    One of the unique aspects of automotive TV advertising and other campaigns with Evolution Media is our refined audience strategy. This strategy connects with your audiences through a two-part approach:

    Part 1 – Audience Curation

    First, we use dealership walk-in data to determine which audiences drive actual foot traffic among the tens of thousands of audiences out there who may stream automotive ads

    Part 2 – Mapping Consumer Journey
    Using EvoAttribute, we can then connect recent dealership visits to ad exposure to gauge the effectiveness of your campaigns. Subsequently, you can continue refining the consumer journey to convert more audiences into paying customers at your dealership.

    Pre-Market

    Awareness

    In-Market

    Consideration

    Conquest

    Active Buyer

    Car Purchase

    EvoSupply

    Premium
    Streaming Inventory

    Access CTV, Audio, and DOOH inventory that is vetted for performance and curated directly from programmers and publishers.

    Premium Streaming Advertising Inventory
    EvoSupply Streaming Advertising
    Man working on laptop

    Optimal
    Campaign Configuration

    Each campaign is tuned to an ideal set of configurations informed by millions of dealership visitation data points.

    • Audience Allocation
    • Channel Allocation
    • Budget
    • Geotargeting
    • Reach and Frequency
    • Time of Day
    • Device
    • Ad pod selection

    Track Dealership Walk-Ins,
    Online Leads, & More

    Powered by EvoAttribute, gain invaluable insights into foot traffic patterns, market share
    analysis, media efficiency, and web metrics to determine campaign efficacy.

    Automotive
    GMS iQ

    Campaign Recommendations

    Based on the performance of your connected TV automotive advertising and other automotive streaming ads, we can make recommendations that help drive success. You’ll be able to get the data you need from your campaigns to make informed decisions that help your business progress. Whether you find that certain channels are underperforming or your ads aren’t getting real foot traffic, you can continually optimize your campaigns to ensure they help you achieve your short- and long-term business goals.

    Need help getting your dealerships off the ground or enhancing your existing advertising efforts? Evolution Media is here to give you everything you need for highly effective digital ad campaigns that encourage walk-ins and sales. Get in touch with us today to learn more about what we can do for your automotive brand and get started on your strategy.

    Budget

    Each dealership has a different optimal budget to maximize performance

    Audience Allocation

    Pre-Market, In-Market, Conquest, and Reinforcement all come together to create an optimal consumer journey

    Inventory Allocation

    CTV, Audio, and DOOH all have different impacts on maximizing dealership performance

    Geotargeting

    Ensure you are encompassing the correct physical footprint

    Evolution Media Group L-L-C logo on glass

    Ready to Stream?