One of the unique aspects of automotive TV advertising and other campaigns with Evolution Media is our refined audience strategy. This strategy connects with your audiences through a two-part approach:
Part 1 – Audience Curation
First, we use dealership walk-in data to determine which audiences drive actual foot traffic among the tens of thousands of audiences out there who may stream automotive ads.
Part 2 – Mapping Consumer Journey
Using EvoAttribute, we can then connect recent dealership visits to ad exposure to gauge the effectiveness of your campaigns. Subsequently, you can continue refining the consumer journey to convert more audiences into paying customers at your dealership.