Automotive Streaming Advertising

Streaming Advertising
that sells cars

Stand on the learnings, optimizations, and best practices based on 50M+ attributed dealership walk-ins. Our comprehensive automotive solution makes it easy to jump into CTV, Audio, and DOOH and measure results with confidence.

Let’s Talk

No Budget Minimums

Automotive TV Advertising: Connected TV & OTT

Nearly 1 in 3 households walk into dealership every month after seeing
or hearing an Evolution Media automotive campaign.

1000’s of
Campaigns

Generating

50M+
Dealer Walk-Ins

to

12k+
Dealerships

$2.16

Average Cost per Confirmed Auto Buyer

11x

More effective at driving Walk-Ins

$4.26

Average Cost per
Website Visit

Refined Audience

Premium Supply
EvoSupply

Optimal Configuration

Dealrship Walk-Ins & Online Leads data EvoAttribute

Refined Audience Strategy

Part 1 – Audience Curation
Using dealership walk-in data, we distill the automotive audiences that ACTUALLY drive foot traffic out of the tens of thousands that are commercially available.

Part 2 – Mapping Consumer Journey
EvoAttribute also enables us to identify the recency of a dealership visit in relation to the first time the user was exposed to an ad. Thousands of campaigns demonstrate the optimal audience mix to mirror the consumer journey of a user to purchase a vehicle.

Pre-Market

Awareness

In-Market

Consideration

Conquest

Active Buyer

Car Purchase

EvoSupply

Premium
Streaming Inventory

Access CTV, Audio, and DOOH inventory that is vetted for performance and curated directly from programmers and publishers.

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Optimal
Campaign Configuration

Each campaign is tuned to an ideal set of configurations informed by millions of dealership visitation data points.

Audience Allocation
Channel Allocation
Budget
Geotargeting
Reach and Frequency
Time of Day
Device
Ad pod selection

Track Dealership Walk-Ins,
Online Leads, & More

Powered by EvoAttribute, gain invaluable insights into foot traffic patterns, market share
analysis, media efficiency, and web metrics to determine campaign efficacy.

Automotive
GMS iQ

Dealership Level Recommendations

Get data-driven recommendations tailored to each dealership for optimal performance, defined by dealership walk-ins and online leads.

Recommendations consider the number of streaming households in the local area, manufacturer, total units sold, population details and past performance of thousands of dealership streaming campaigns.

100% Delivery Guarantee

Campaign Recommendations

Budget

Each dealership has a different optimal budget to maximize performance

Audience Allocation

Pre-Market, In-Market, Conquest, and Reinforcement all come together to create an optimal consumer journey

Inventory Allocation

CTV, Audio, and DOOH all have different impacts on maximizing dealership performance

Geotargeting

Ensure you are encompassing the correct physical footprint