Audience Solutions

What is it?
Leverage the real world habits of users to create audiences based on where they have been in the past 5 years.

Use Cases

• Qualify an audience by suppressing consumers who don’t shop at a retail location where a product is sold
• Conquest users who visit competitive car dealerships

Key Takeaways
Qualify and Conquest audiences or execute an affinity marketing tactic based on where consumers physically visit

What is it?
Constitute an audience based on what consumers buy at grocery and big box retail, down to an individual SKU

Use Cases

• Conquest users who frequently purchase healthy beverages
• Target an audience of “almond milk buyers” to promote a new healthy alternative soda brand

Key Takeaways
Qualify and Conquest audiences or execute an affinity marketing tactic based on what products consumers purchase offline

What is it?
Target consumers based on where they use their credit card, both online and offline

Use Cases

• A new streaming service can conquest users who subscribe to Netflix, Disney+, or Peacock
• Promote athletic apparel to gym members

Key Takeaways
Qualify and Conquest audiences or execute an affinity marketing tactic based on what consumers purchase with their credit cards

What is it?
Access hundreds of thousands of data segments from the leading providers in the world

Use Cases

• Select from a wide array of data segments from partners such as Experian, Visa, Oracle, and more

Key Takeaways
Create virtually any audience using an integrated set of data segments that are ready to launch