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  • Audience Solutions

    Audience Solutions

    Harness the power of 1st and 3rd party data to hypertarget the exact users you want to reach. With highly-qualified audiences, eliminate wasteful spending and dramatically increase your campaign’s media efficiency across CTV, Audio, and DOOH.

    Location-based Targetting

    What is it?
    Leverage the real world habits of users to create audiences based on where they have been in the past 5 years.

    Use Cases

    • Qualify an audience by suppressing consumers who don’t shop at a retail location where a product is sold
    • Conquest users who visit competitive car dealerships

    Key Takeaways
    Qualify and Conquest audiences or execute an affinity marketing tactic based on where consumers physically visit

    Smart Retargeting

    What is it?
    Powered by our Smart Pixel, retarget qualified website visitors by suppressing unintentional website visits

    Use Cases
    Suppress visitors who accidentally arrive on your site via an ad or other errant click and quickly bounce

    Key Takeaways
    Reach a highly qualified audience with non-skippable streaming ads and Digital Out-of-Home

    UPC

    What is it?
    Constitute an audience based on what consumers buy at grocery and big box retail, down to an individual SKU

    Use Cases

    • Conquest users who frequently purchase healthy beverages
    • Target an audience of “almond milk buyers” to promote a new healthy alternative soda brand

    Key Takeaways
    Qualify and Conquest audiences or execute an affinity marketing tactic based on what products consumers purchase offline

    Micro Geotargeting

    What is it?
    Target individual households by identifying all streaming devices in a particular home

    Use Cases

    • Activate your CRM data with streaming advertising
    • Stream to households that will receive a direct mail advertisement

    Key Takeaways
    Penetrate the exact households that have been predetermined and avoid wasteful spending on unqualified users

    Purchase History

    What is it?
    Target consumers based on where they use their credit card, both online and offline

    Use Cases

    • A new streaming service can conquest users who subscribe to Netflix, Disney+, or Peacock
    • Promote athletic apparel to gym members

    Key Takeaways
    Qualify and Conquest audiences or execute an affinity marketing tactic based on what consumers purchase with their credit cards

    Contexual

    What is it?
    Target users based on what content they consume online

    Use Cases

    • Promote a new weight loss program to consumers reading about Ketogenic, Atkins, or South Beach diets
    • Reach users reading about CRM software

    Key Takeaways
    Penetrate the exact households that have been predetermined and avoid wasteful spending on unqualified users

    3rd Party Data Providers

    What is it?
    Access hundreds of thousands of data segments from the leading providers in the world

    Use Cases

    • Select from a wide array of data segments from partners such as Experian, Visa, Oracle, and more

    Key Takeaways
    Create virtually any audience using an integrated set of data segments that are ready to launch

    Amazon

    What is it?
    Utilize proprietary Amazon shopping insights and user data to target your best customers

    Use Cases

    • Target Amazon users researching a car accessory purchase

    Key Takeaways
    Extend the powerful consumer purchase data of Amazon into streaming

    Solutions

    Activate turnkey, proven streaming tactics with not budget minimum required. Activate turnkey, proven streaming tactics with no budget minimum. With these proven strategies, we will help maximize your advertising impact with powerful results.

    Ready to Stream?